« Reading nook

Stand Out of Our Light

James Williams

“The main risk information abundance poses is not that one’s attention will be occupied or used up by information, as though it were some finite, quantifiable resource, but rather that one will lose control over one’s attentional processes. In other words, the problems in Tetris arise not when you stack a brick in the wrong place (though this can contribute to problems down the line), but rather when you lose control of the ability to direct, rotate, and stack the bricks altogether.”

—James Williams, Stand Out of Our Light


I’m a student and teacher of people-first growth. Having spent the major part of the last two decades building weird businesses that tried to be good for humans, I'm now working privately on a few experimental projects and cultivating this little digital space of mine.

If you're new here, I'm working on my second book, People-First Growth (slowly, slowly said the sloth), and I’m sharing what I learn in my newsletter. If you geek out on digital gardening, I share mine publicly on Roam. You can say hi on Twitter or by email.

You can also read my first book, Gather the People, originally released in 2015 and updated in 2020 (what a year for a book release). It's a human approach to marketing for people who would rather make what they love than persuade people to buy it. If that's you, I hope it helps.