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The Curse of Reading and Forgetting

Ian Crouch

“For it is humanly certain that most of us remember very little of what we have read. To open almost any book a second time is to be reminded that we had forgotten well-nigh everything that the writer told us. Parting from the narrator and his narrative, we retain only a fading impression; and he, as it were, takes the book away from us and tucks it under his arm.”

—Siegfried Sassoon

from The Curse of Reading and Forgetting by Ian Crouch


I’m a student and teacher of people-first growth. Having spent the major part of the last two decades building weird businesses that tried to be good for humans, I'm now working privately on a few experimental projects and cultivating this little digital space of mine.

If you're new here, I'm working on my second book, People-First Growth (slowly, slowly said the sloth), and I’m sharing what I learn in my newsletter. If you geek out on digital gardening, I share mine publicly on Roam. You can say hi on Twitter or by email.

You can also read my first book, Gather the People, originally released in 2015 and updated in 2020 (what a year for a book release). It's a human approach to marketing for people who would rather make what they love than persuade people to buy it. If that's you, I hope it helps.