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Weird is practical

December 08, 2020

A suitcase full of weird things, like a keytar, an "I love spreadsheets" hat, a high heeled shoe, and more.

As our season of the weirdo is coming to a close, I wrote this piece to make a business case for weirdness.

“It may seem counter-intuitive to narrow your focus to a very specific group of people, but when it comes to building customer loyalty, predictable revenue, and truly great products, nothing beats a weirdos-first strategy.”


I’m a student and teacher of people-first growth. Having spent the major part of the last two decades building weird businesses that tried to be good for humans, I'm now working privately on a few experimental projects and cultivating this little digital space of mine.

If you're new here, I'm working on my second book, People-First Growth (slowly, slowly said the sloth), and I’m sharing what I learn in my newsletter. If you geek out on digital gardening, I share mine publicly on Roam. You can say hi on Twitter or by email.

You can also read my first book, Gather the People, originally released in 2015 and updated in 2020 (what a year for a book release). It's a human approach to marketing for people who would rather make what they love than persuade people to buy it. If that's you, I hope it helps.