« Writing nook

Weird is practical

December 08, 2020

A suitcase full of weird things, like a keytar, an "I love spreadsheets" hat, a high heeled shoe, and more.

As our season of the weirdo is coming to a close, I wrote this piece to make a business case for weirdness.

“It may seem counter-intuitive to narrow your focus to a very specific group of people, but when it comes to building customer loyalty, predictable revenue, and truly great products, nothing beats a weirdos-first strategy.”

Indeed.