« Writing nook

Looking for that first tiny sign

July 10, 2019

I’m feeling really encouraged as I write this today. It’s been 91 days since we publicly committed to our new direction and started setting up systems to apply the customer relationship framework we use with our clients (one I’ve developed and used in past client work for 15 years). We’re starting to see tiny signs that it’s working, which is very exciting to me.

Even though growth through building strong, collaborative customer relationships takes patience and commitment to the long view, there are short-term indicators that let you know you’re on the right path (“right” being the path that aligns with your customer’s needs as well as your team’s strengths and resources.) 

—from the letter I sent to our mailing list today :)


I’m a student and teacher of people-first growth. Having spent the major part of the last two decades building weird businesses that tried to be good for humans, I'm now working privately on a few experimental projects and cultivating this little digital space of mine.

If you're new here, I'm working on my second book, People-First Growth (slowly, slowly said the sloth), and I’m sharing what I learn in my newsletter. If you geek out on digital gardening, I share mine publicly on Roam. You can say hi on Twitter or by email.

You can also read my first book, Gather the People, originally released in 2015 and updated in 2020 (what a year for a book release). It's a human approach to marketing for people who would rather make what they love than persuade people to buy it. If that's you, I hope it helps.