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Goal-Setting and Stewardship

August 01, 2019

Remember when we talked about OKRs that one time? As we’re going into our third planning quarter, I’ve come to really appreciate the clarity setting good OKRs can bring. So much so that we not only set them for ourselves, we also set them with our clients as part of our cold read assessment.

If you’ve never done this exercise, it’s deceptively simple (which doesn’t mean it’s easy).

from a letter I wrote to our mailing list today <3


I’m a student and teacher of people-first growth. Having spent the major part of the last two decades building weird businesses that tried to be good for humans, I'm now working privately on a few experimental projects and cultivating this little digital space of mine.

If you're new here, I'm working on my second book, People-First Growth (slowly, slowly said the sloth), and I’m sharing what I learn in my newsletter. If you geek out on digital gardening, I share mine publicly on Roam. You can say hi on Twitter or by email.

You can also read my first book, Gather the People, originally released in 2015 and updated in 2020 (what a year for a book release). It's a human approach to marketing for people who would rather make what they love than persuade people to buy it. If that's you, I hope it helps.